Resume

ARELY GAYTAN
agaytan1238@gmail.com
www.linkedin.com/in/arelygaytan/
(551) 804-9426 | New Jersey, U.S.A

EDUCATION
Rutgers University, Douglass Residential College, New Brunswick, NJ
Graduation Date, Spring 2017

B.A. Human Resource Management

LinkedIn Learning Courses, Shane Snow on Storytelling, Neil Blumenthal on Branding, Marketing Analytics: Setting and Measuring KPI’s, Charlene Li on Digital Leadership, Critical Thinking

PROFESSIONAL EXPERIENCE

Horizon Media Inc., New York, New York

Social Marketplace Buyer Intern – Spring 2017

• Pivoted large datasets to provided analytical support for key metric reporting, analysis, and decision-making performed by 8 digital marketing investing teams

• Assisted the Senior Social Marketplace Manger with monthly client budget recommendations, billing, targeting custom audiences, and relevant client-facing campaign pacing information

• Contributed to research for cross-functional teams, created case studies for unique buys, updated client account KPIs to reach or beat, and generated ad hoc reporting

• Maintained the Social Marketplace Director’s calendar with technology vendor requests and provide administrative support to team, assisted with other special projects


EyeLevel Learning Center, Dayton, NJ – Fall 2015 – Winter 2017

Multi-subject Instructor, Spring 2016 – Winter 2017

  • Initiated first Spanish learning program, improving client relationships and services
  • Personalized learning experiences, increasing students’ skills by 20% in English, Math, Spanish, and Writing

Administrative Assistant and Event Marketer, Fall – Winter 2016                                                   

  • Trained 4 new hires in teaching methodology, and organized daily office and front desk operations
  • Grew customer base at 2 community events by engaging prospective clients and increased publicity by photo-documenting 3 center events

Progressive Promotions Inc., Englewood, NJ – Winter and Summer 2016

Digital Marketing Intern and Social Media Analyst, Summer 2016

  • Worked with Senior Marketing Director to strategize and carry out digital marketing plan, presented research to CEO regarding digital technology, provided support on multiple projects and ad hoc tasks
  • Identified KPIs and developed Google Analytics dashboards to track specific marketing metrics
  • Revamped Pinterest account and increased engagement by 183% over a 30-day period, contributed creative graphical content to company website and social media accounts

Digital Marketing Intern, Winter 2016 

  • Constructed a comprehensive library for the organization’s 100+ case studies and 1,000+ merchandise
  • Researched social media relations schedule and management platforms to implement
  • Collaborated and communicated with colleagues to build a social media campaign calendar for first quarter

Key Food Stores Co-Operative Inc. and BHSM Group, New Brunswick, NJ – Fall 2015 and Spring 2016

Human Resources and Operations Intern

  • Analyzed and consolidated the most recent quarter of cost, spending, sales, and visualized findings
  • Created a digital employee filing system by digitizing, developing, and updating employee files of 50+
  • Managed and marketed holiday events that increased sales by 15%

LEADERSHIP AND VOLUNTEER ACTIVITIES – RUTGERS UNIVERSITY

Key Food Stores Co-Operative Inc., Externship Leader – Led team of 6 externs, Fall 2015

Rutgers Conversation Partners Program, Conversation Partner – Supported 8 international students, Fall 2015

Lingua, Treasurer – Managed all financial activities, Fall 2015- 2016

Douglass Latina Network, Treasurer – Managed all financial activities, Fall 2015 -Winter 2016

Youth Empowerment Services, Tutor – Assessed and challenged at-risk youth, Fall 2015 – Spring 2016                                                                

ServeUp, Volunteer for Community Homes Rebuilding Program, Tampa, Florida – Spring Break 2014

SKILLS

Technical Full proficiency with Microsoft Office Suite, Social media platforms, Web communications (media content creation and management platforms), Adobe Photoshop, Familiarity with search engine optimization (SEO) and Google Analytics, Basic knowledge of Zoho CRM, Mac and PC compatible

Languages – Fluent in Spanish, Conversational French

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